About Impact Writing

Writer, editor, copywriter
Heather Traves / Owner

What Sets Me Apart

 

At Impact Writing, clients are the priority - My philosophy is that if clients are taken care of, everything else will fall into place •  I have the discipline of a Marine and the creativity of an artist • I excel in high pressure situations and understand the importance of deadlines • Writing is not my job, it's my passion

 

The Basics

 

Impact Writing is owned and operated by a former Marine Corps Intelligence Officer. As a graduate of The Citadel -- The Military College of South Carolina with a B.A. in English, a multiple tour combat veteran, and an International Fitness and Physique Association professional athlete, discipline and hard work are the qualities my company is founded upon.  

 

My writing experience, some of which is highlighted on the portfolio page, includes and is derived from:

  • Researching, writing, and editing analytical assessments for the Department of Defense.
  • Presenting briefings to military General Officers and high level civilian intelligence pesonnel.
  • Writing and editing technical handbooks.
  • Creating Sharepoint sites supporting process refinement.
  • Managing Internet marketing accounts -- establishing client requirements, creating production schedules, copywriting for electronic advertising campaigns, and providing periodic progress reports.
  • Writing and editing marketing agency media kits.
  • Developing course materials for military intelligence professionals.
  • Writing for the consumer magazine industry (print and online).
  • Writing and editing search engine optimization articles.
  • Writing and editing websites.
  • Writing and editing health and fitness eBooks.
  • Producing multiple newsletters for fitness centers.  

 

How I Operate

 

When I execute a project at Impact Writing, I take my obligation to my clients very seriously.  Words are incredibly powerful.  Used effectively, they have shaped nations, inspired movements, and changed lives forever.  When I accept a project, I am not simply agreeing to write copy; I am agreeing to help my clients communicate their messages clearly and powerfully.  I am agreeing to use my writing skills coupled with your professional concepts to deliver a message that resonates so deeply within your readers, they will feel driven to respond.  Whether you are selling a product, inspiring your workforce, promoting your business, or reporting financials I will help you deliver your message with impact.